Commercialisation Strategies

As a precursor to business planning, opportunities and potential commercialisation strategies must be explored. Project and portfolio level. Squizzical conducts detailed literature reviews and competition analyses and interviews as required to explore and define potential opportunities and unique selling propositions.

This market research seeks to validate the product idea and identifying potential commercialisation routes. Importantly, this can also include developing marketing materials to pitch the IP to confirm potential interest, positioning and applications. Such test marketing is an important stage in further refining proof of concept, killer experiments, defining the commercial potential and augmenting the business plan.