Strategic Plans

Sound and consistent strategy underpins successful research commercialisation. Squizzical assists organisations through firstly, strategic reviews of the current situation and plans, and secondly through development of new strategic plans that capture and define the strategic objectives of the organisations. Frequently these plans are at the whole organisation or division level but are equally relevant for smaller research units.

Critical questions of unmet market need, competitive advantage, positioning, potential partners and internal capability are central to these reviews. Squizzical advises that whenever possible these plans are developed together with key researchers.